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photo

on location or in the studio lucid media will get the shot. we have a wide variety of experience working with different subjects and objectives.

from people to products, events or locations, we are committed to creatively capturing images that speak volumes.

Saucony

the hero shoe was shot in studio and close cropped for the final design. the lighting was matched to that of the background which was modeled in 3D space, again in our studio.

Shirecrest Homes

we were commissioned to photograph several custom homes designed and built by Shirecrest. the objective was to capture the details and quality of their homes for use on their website, in brochures and video promotional pieces.

Pioneers

over the course of a year eric spent 9 months traveling in 11 different countries for Pioneers. the images and footage were, and are still, being used to document and communicate the work and stories of how Pioneers is involved around the world.

CJM Racing

lucid was able to capture the racing action from the teams perspective. we were given access to CJM’s pit box, trailer and garage at the 2009 nationwide NASCAR event in montreal.

Jenna Rae Walker

whether you are looking for a simple portrait or a diverse portfolio, we can help. Jenna Rae needed images for her upcoming album and promotional support materials. we were able to provide a number of different looks to represent her image and musical style.

portrait photography

shot on location with the intent of capturing character and personality.

product photography

sometimes a subject can be challenging and unpredictable but getting the right shot makes it all worth it.

product photography

shot on the runway at the Region of Waterloo International Airport.

still life photography

photography is all about light, shadow and it's interaction with the subject.

architectural photography

angles and perspective make all the difference in getting that unique image that captures and engages.

Omega Whey

the client wanted to illustrate the fruity flavors of their protein drinks. we developed the concept, then styled and shot the drinks.

product photography

used for sell sheets, we needed to highlight the product palette and 'actual size' when worn.