lucidmedia is a dynamic, full service media house based in cambridge, ontario. we offer our clients highly intuitive and imaginative communications in the areas of design, web, video and photography. we can be your all-in-one agency, or a specialized piece to your puzzle.
trends
Developing a great concept
At the heart of any great design is a great concept, however most people only want to pay for a great design. Of course the concept is always part of the process, but it's rare to end up with a truly great, or unique concept, without investing in the concept stage. Based on the project budget, we determine the amount of time we can spend working up a concept that fits the brand, message and audience. I think it's one of the reasons why our clients keep coming back. The concept, as well as the design, is definitely something to consider the next time you're establishing a budget for a marketing initiative.
read more....